Download A Beginner's Guide to Reality: Exploring Our Everyday by Jim Baggott PDF

By Jim Baggott

A distinctive fusion of philosophy and metaphysics set opposed to the backdrop of latest culture.

Have you ever puzzled if the area is absolutely there whilst you’re no longer taking a look? we have a tendency to take the truth of our international a great deal without any consideration. This e-book will lead you down the rabbit gap looking for anything we will element to, cling our hats on, and say this is often actual. alongside the way in which Jim Baggott offers the $64000 arguments about the nature fact as tested via the world’s maximum thinkers—from the philosophers of historic Greece to trendy scientists and social theorists—and takes on materialism, conception, and development in a refreshingly new and unique means. five b&w illustrations

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Additional info for A Beginner's Guide to Reality: Exploring Our Everyday Adventures in Wonderland

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It is fantasy theme-park entertainment on a grand scale, the ‘happiest place on earth’, derived in part from the themes and characters of children's fairy tales, as interpreted and adapted to suit modern tastes. It is a place to take children, though many adults visit without the excuse of children in tow. Disneyland is not real in a multiplicity of ways. Most obviously the buildings – such as the fairy-tale castle – are clearly exaggerations of real buildings that will never be found in this form in the real world.

Finally, we have to work out what to do about the fact that reality is made up of things we can't see, such as molecules and atoms. But this really isn't so difficult. It is very hard to imagine how our world would work at all were it not for the unseen microstructures at the heart of all matter (including ourselves), and all light. Modern technology would be impossible if we did not first acknowledge the existence of these microstructures. We cannot be easily persuaded that just because we can't see them, they aren't real.

Faced with declining sales, and unnerved by the results of blind taste tests which showed their archrival Pepsi-Cola to have the better product (the ‘Pepsi Challenge’), the Coca-Cola company decided that the time had come to change a product formula that had remained unchanged and locked in a vault for over eighty years. They developed a new, slightly sweeter formula and launched the product in America amidst a blaze of publicity, as New Coke. It was a disaster. They had lost sight of the fact that most consumers had long ceased to buy their product solely for the taste.

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